“To each city to” China’s luxury goods market map
Introduction words: retail market consulting firm Husband Retail Consulting’s data show that the end of 2009, there will be nearly 300 of the top shops opened in Beijing. World Expo 2010 in Shanghai before the opening, at least 10 top luxury brand’s flagship store opened in Huaihai Road.
Chinese luxury goods market map
Luxury goods in the Chinese market starting with the grand occasion, with the development of China’s retail complement each other.
In November 2009, the global strategic consulting firm Bain issued in Shanghai, “Global Luxury Goods Market Report,” the report said in 2008 China’s luxury market is about 8.6 billion U.S. dollars, while 2009 is expected to reach 9.6 billion. PricewaterhouseCoopers predicts that by 2015, China will become the world’s largest buyers of luxury goods.
General and across a huge luxury goods groups, standing more clearly the face. They are luxury goods companies, agents, trading companies, five-star hotels, department stores, shopping malls and the gradual opening up of China’s business terms and documents.
“This is the consumers and business people together to create a market,” said Li Fei, Tsinghua University, administered by the professor, “luxury goods in the Chinese market starting with the grand occasion, with the development of China’s retail complement each other.”
From 600 yuan foreign exchange tickets start tie
Pierre – Cardan first entered the Chinese
The luxury of the nouveaux riches in China there are many reasons to remember the late 70s of last century. In 1979, Pierre – Cardin (Pierre Cardin) invited to the Cultural Palace of Nationalities in Beijing, organized the participation is limited to professionals, fashion show, 8 French models and four Japanese models, as China’s “Aesthetics open” go first field show.
Luxury brands shock to begin. In the 1980s, Montagut, crocodiles, the elderly head, playboy come one after another, people’s minds have begun to feel “brand fashion” concept, which quickly engulfed decades of blue cloth colors, clothing manufacturers also began to draw in accordance with gourd scoop chase fashion, colored clothing stores also hung a “certain fashion” signs.
At this time across the Atlantic, along with economic prosperity and the United States the rise of consumerism, originally designed for the royal family and the hereditary aristocracy of social services such as upper-class luxury, with the broader market. In 1985, the world’s richest Bernard – Arnott to 15 million U.S. dollars are being bought the struggling Christian – Dior (Christian Dior), to become involved in financial capital, the traditional symbol of luxury family business. Thereafter, LVMH, Richemont, PPR and other large groups gradually formed, luxury consumption will start to spread around the world.
At that time, luxury goods group, take aim, the object of the United States and Japan. In China, only Hong Kong and the mainland coast sporadic trading company operating luxury brands, some brands even smuggled into China through the upper strata of society, the real people who know that these brands are not many. Engaged in international travel OK
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