Paris Fashion Days offer second lines
High fashion got a prelude during last week as designers displayed their spring-summer 2011 collections for second lines with lower prices on the eve of haute couture displays about to debut in Paris.coach bag
Vivienne Westwood the British madcap, AF Vadencorst the Belgian design duo, and Anne Valerie Hash the French designer all offered up their most accessible, commercial lines. For the most part the lines were composed of light knits in layered styles that resembled outfits that most people would wear.
Referred to as Paris Fashion Days the event was designed with the aim of offering second lines a chance to get seen on the glamour scene.coach bag
Exhibitions director at Pret a Porter Paris, Muriel Piaser, stated that before this week designers were embarrassed to show or promote their second lines. The Pret a Porter Paris organized the weekend event which was held at the former stock market of Paris in a marble hall.
Paiser went on to say that due to the fact that clients have changed to match the economic climate this type of attitude no longer matches the average clientele. Instead, she explained that designers now recognize the value of the second line and are able to use the lines to promote the upper lines.
Ann Valerie Hash who is in charge of the AVH line, used this line to promote her top line via a catwalk show instead of choosing to hold an haute couture show.
Hash stated that given she runs a small company it was not financially viable to hold both shows and they needed an inexpensive line that would boost the image of the main ready-to-wear line
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