LV star endorsement: Do not grab the product thunder
With the star endorsement, subject should be allowed to star in the brand, rather than the brand attached to the body in the stars, it is definitely are two different results. Many international top brands, when the use of star endorsements, and often not going to show star bright side, but rather demonstrate its side of ordinary people. Mikhail Gorbachev, Louis Vuitton, for example the use of endorsement advertising, the basic scenario is a dark sky, run-down of the Berlin Wall, black, old-fashioned cars, the lens, the Gorbachev After that, ride through the Berlin Wall, LV bag lying beside him, his right hand holding the door handle, his eyes look to the vehicle, showing a decline of a hero tired mind. While carrying an LV bag is a very natural state, people will remember the LV because of this advertising consumer scenarios, rather than focus on Gorbachev’s body. There are many brands to use star endorsement, when the usual pattern is holding a star endorsement product, and then shouted the product brand name, or pranced, finally played the brand slogan. The direct effect of such advertising is that people often remember the star, ignoring the brand, because in such a scenario, the star’s weight is far greater than the brand itself. Stars in line with the brand to the scene, let the star to become a protagonist of the story is only possible to show the brand’s style, otherwise it is easy to fall into stereotypes.
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