GRAFF DIAMONDS Graff diamond jewelry store in mainland China’s first advanced opening
GRAFF Graf would like to declare all walks of life: China’s first high-level inter-Graff jewelry store grand opening of the shop is located at the Peninsula Hotel Shanghai Bund.
GRAFF DIAMONDS Graf Diamond President Lawrence Graff (Laurence Graff) are convinced that the Peninsula Hotel has a Shanghai landmark significance and Graf provide an ideal place for distinguished service excellence. He said: “We are in the United States and the Middle East and other places set up shop after the start look forward to the new program, especially in the Asian market development. Following the September 2007, all of Asia’s first jewelry store in Ginza, Tokyo, Japan, the opening and in January 2008 opened in Hong Kong shop, we decided in January 2010 opened in Shanghai in mainland China’s first high-level jewelry store. ”
Shanghai’s high-level jewelry shop area of over 100 square meters, from the famous French interior designer Jean-Pierre Gilardin-design. This jewelry store is the second in Tokyo, Hong Kong and Geneva shops, the latest one with Graf, the concept of modern design store. Designer Jean-Pierre said: “I do almost all of Graff jewelry store design, from London, Monte Carlo, New York, Dubai, Moscow, so, these early designs, the performance of the neo-classical and traditional styles. As for the recent in Tokyo, Hong Kong, and Geneva, shop, design concepts tend to more contemporary, and the use of ebony, bronze and other materials. ”
This new concept flagship store and shops are designed specifically for Graf, “carved fish-scale pattern.” Store is divided into three parts: the hall of the Central allocation Italian hand-made crystal chandeliers, elegant temperament; wall is made of copper siding, wall decorated with hand-polished on a water wave-type stripes, very dynamic, three-color costume marble floors, magnificent and elegant, while most of the jewelry are on display in this part. Within walking into an elegant little Pianting, simple decor, the atmosphere of leisure and pleasure, Italy velvet sofa to give guests a cordial system of feeling. Finally, a private VIP rooms that allow guests comfortable and quiet environment to enjoy classic jewelry.
Various parts of the velvet fabric design and chic are the “fish-scale carved screen” separated. All jewelry is displayed in black ebony cabinet made of a special decoration, this can also showcase a 360-degree rotation; with soft lighting, creating a very luxurious, yet elegant environment.
Jewelry store with a sigh is not enough to make people stop talking hundreds of high-level jewelry boutique jewelry, including the most unique “Butterfly Series” (Butterfly C-llecti-n), passionate “Gypsy Earrings” (Gypsy earrings), highly dynamic “waterfall series” (Waterfall C-llecti-n), tender and beautiful bright “Flower” (Fl-wer M-tif C-llecti-n) and the latest “C-llecti-n One wrist watch and fine series. ”
As a special occasion, especially from the main store in London brought to a number of top-perfect diamond DIF (Clr Grade D and Internally Flawless) Ring series: DIF means that all of the diamonds are D-level color, diamond clarity perfect, the internal non – flaws; most of them are more than eleven-carat diamond shapes and different cutting series. There are also a variety of emeralds, rubies, sapphires made of necklaces, earrings, pendants and other jewelry.
Graf, the essence of jewelry series: First, valuable and rare; Second, the quality high. The company a “one-stop” management concepts from the original stone to the perfect diamond ornaments finished, full own making, not in the arms. All Graf jewelry, from design concept and to the perfection of the mosaic, begin with a gem hidden in each bloom bright flashing light for the idea, and workshops in London, hand-crafted.
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