Big foot in the civilian market, relying on first-line deputy line “breadwinner”
High fashion is always a small number of people to enjoy things. Smart brand managers are another way to bring designers, Vice card, the succession of his first-line brand essence of the classic traditional design, based on changing the design concept will be free to infiltrate them, and the price and more People First. The downturn in the economy today, is relying on front-line big PFP Vice card feed their families.
Armani’s Emporio Armani brand, deputy
Once upon a time, Vice-line (diffusion line) is that all brands of life-saving straw. As the inventor of the concept of the Deputy-line Giorgio Armani, within the group in addition to his main line of the same name brand, there are Armani Collezioni, Emporio Armani, Armani Jeans, Armani Exchange and other apparel and accessories brand. Each one has its own brand positioning and targeted customer base, from top to bottom, from the boss to the office Gold-collar worker, white-collar, from parents to their adolescent children are in a clean sweep. This is a brand market several years ago, instead of a brand of foreign competition to create more than a few brands,
Good to create a strong team style.
McQueen, Vice card MCQ
Another reason for the birth of Vice-line are intended to feed the main line or a designer’s dream. Take Alexander McQueen, the camel was Zhongxinggongyue the media, stylists and so pushed to the cusp of the trend during his a few years was acquired by Gucci. However, his fashion really do not sell cheap, or even than some decades has created a tradition of old to be expensive. Today’s new designers like Alexander Wang, Philip Lim learned long ago, will be designed to control the price below 500 euros, this new attitude, and then McQueen to thunder opening asking price 5000 euros Jin incomparable.
Obviously to keep the brand is not easy, so McQueen in a timely manner with the SINV Group to “students” out of the Vice-line MCQ to “feed their families.”
Miu Miu is no longer Vice-line brands as Prada appear
Vice-line in its heyday, almost all brands, regardless of size have a “children and grandchildren” phenomenon. Unfortunately, the boom-bust, Vice-line began to enter into the transition period should be from the Prada Group will Miu Miu’s show games to Paris, and Miu Miu will no longer be a high-profile announcement, Vice-line brands as Prada, but represent a separate brand. Separation of the show’s venue is to strengthen the declaration.
From Louis Vuitton Bag Blog, post Big foot in the civilian market, relying on first-line deputy line “breadwinner”
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