On hearsay evidence – Find 09 autumn and winter coat

The pursuit of fashion is playing a game, in the face tends to a similar living conditions, people’s minds, perhaps more thought to how the change, change, and then change, but they constantly deviate from, but always full of attractive escape power core. It may also be those who decline Mi eventually becoming a classic tradition of the reason also bar. As the following should be mentioned in the windbreaker, the general is no longer an ordinary dress, has been given too much meaning and ever-changing external re-form, but in the end, or find that they do still have a single named “windbreaker” .

 

Windbreaker What is this? Windproof warmth of the essential, especially in the windy autumn wear suitable. Windbreaker sense of modern society may be derived from the war, in order to allow the soldiers during the war was used as a windbreaker against the cold wearing business wear, so more or less fighting with a uniform coat some of the features and structural characteristics, wind, waterproof, lightweight, very broad, convenient, after the upper class to import, the formation of today’s windbreaker. Famous Buberry windbreaker is to be pro-Point Edward VII of England Queen’s coat, and nobility of blood flow forever in a Burberry top.

 

However, this has a raison d’être of a sense of history has gradually been overtaken by the concept of fashion, a wide range of derivative and play makes the coat of this special name also has more expression. Today, despite the coat of the original shape being such as Burberry and Aquascutum classic old to the retained, but also like the latter part of the Max Mara show this heritage, and more, and endless design for our own concept of blurring the coat should be true from every quarter to elect those who are the trench coat was quite embarrassing.

 

From the fabric, style, detail, ambiguity, people distinguish between what is windbreaker, coats, sweaters, cotton-padded clothes, dress, but perhaps in this advocating “fuzzy operation” of the era, clothing has long exceeded its original rigid compartmentalization of beyond the season, beyond the functional.

Those can be seen is a windbreaker, even after careful fathom another tricky Tibetan style is what the designers and consumers to jointly pursue. As such a bad boy Jean Paul Gaultier will not forget the design of the coat to remove part of the hollow of the collar, this dress is pure and simple windbreaker model; while Hermes is more integrated into the design of the flight jacket features The wind is also inlaid with huge fur hat, the key is also used hidden placket design; Louis Vuitton did not let us down, in the end the bling bling style.

Large amount of money buying a luxury only for the dip Guizu Qi

Athletes and brand-name goods have been plagued recently is that people talked about topic. China’s reform and opening up, brand-name as the tide of the influx of foreign goods. Only that people are still confused about good and bad, the crocodile, Nike, Adidas and even pay homage to Goldlion as a super brand, while the businessmen Zeyi high price to sell these products severely gain. In the 1980s, Lufthansa Shopping Center, an alligator shirt actually bid 1000 yuan, while similar products sold in Hong Kong, 200 Hong Kong dollars. 20 years ago, 1000, their purchasing power is huge, if used to buy a house, which is equivalent or even more than the current 10000. Buy really not as good as the first line to buy bricks. It was finally discovered that there are popular brands with brand-name luxury brand distinction. The focus then turned to fashionable high-end products, such as Louis Vuitton. Louis Vuitton in the 1990s stationed in Hong Kong after 2000 stationed in Beijing and Shanghai, and now there are many stores in mainland China. That specific LV monogram pattern gradually known. LV often celebrities and athletes for advertising purposes. We are familiar with the size of the star-wai, Agassi and Graf, Kournikova and Sharapova, as well as England star David Beckham, are LV users and guest of honor. LV claims to combine fashion and sports model.

Now, China’s athletes are in love with LV. It is reported that Yang Wei in Hong Kong Airport toting LV bag, Xiao Qin had been to sweep goods shop in Tsim Sha Tsui, LV, LV Shuitong Bao Guo Jingjing loved ones, while the whole body wrapped LV Liu Xiang is the new fashion. LV trend in China is quite an atmosphere.

Guangzhou high-end commercial infinite beauty

Along with the Taikoo Hui Ling Wan across the sink will also be part of its shopping centers in the Asian Games before the opening, positioning directed at “high” – no stores only did store, and will introduce some never even appeared in Guangzhou, the international top luxury brands. In addition, Germany is located in Pearl River New City Landmark High, Pearl River New City Liede projects, etc. will also occur in the future top-level commercial projects in Guangzhou. This one, the industry generally pointed out that the Milky Way is gradually becoming a high-end shopping district, business scale, stationed in high-end brand LV,as much as will directly affect the business district, Central City East, as the high-end shopping district, Guangzhou No. 1 position. Ms Lau said the industry, friendship and a whole new world rent the WTO the most direct reason is aware of the high-end shopping district Tianhe impact. Wong Man-kit also believes that the Central City East is one of the most traditional of the most mainstream of Guangzhou, high-end shopping district, when the Milky Way and the Pearl River New City area of Taikoo Hui and other high-end shopping district gradually formed, how to strengthen the status of Central City East, business district has become a problem.

Annie Leibovitz for which pile design LV

Bankruptcy crisis broke the previous world-renowned photographer Annie Leibovitz, came for the LV surgeon design package shall be touched because the rush to seek temporary diverted until now? Wrong! In fact, this is because the Red Cross would like to congratulate the 150th anniversary of birthday, LV particular hired the six different areas of celebrities, including photographer Annie Leibovitz, music, and composer Gustavo Santaolalla, fashion designer Marc Jacobs, an international chef Ferran Adrià, contemporary artist Damien Hirst, as well as the fifth-generation descendants of Louis Vuitton and Special custom-made head of Patrick-Louis Vuitton, along with a unique custom designed products, this 6 Customized packages will be November 17 at the London headquarters of the LV at the “l’Excellence du Savoir-Faire” charity auction bid, the proceeds will be donated to the Red Cross, and in the period before the auction, which will be 6 Customized packages around the world on display for the Su – Forbes and the preview of the Louis Vuitton customers.

Top Ten Consumer Trends

The fifth trend, the fashion in China today is not just female-dominated fashion, more and more men, the pursuit of beauty, the traditional male fashion is a powerful fashion. Like LV, Chanel the big brands, but also men sought after objects. But today we found that men are also to be pursued by the United States to the United States, not only to open a car show that we feel, but we have to focus on our face, we found that men’s beauty market is growing, but the United States men’s makeup market is not small, so create a set of cosmetics, a 1000 may be bought, from dress, China’s new rich every day in front of the mirror of time, out of about 15 minutes before, this market has the breeding of a new market, men have been started in the fashion of them become a very important role in this market which we will see a lot of product line is very blurred, just as Li Yuchun to see the boundaries are very blurred.

The sixth trend, today’s Chinese consumers a new sensory experience and doctrine, many products do not bring an atmosphere to experience why should echocardiography. Including the new rich families are concerned, there is a large part of why the percentage of buying high-end TVs, and even home theater, we have a new rich consumer interviews that had just bought a projector at home to see large, he felt so comfortable to see more than go to the movies Many, it is hoped that much needed experience anytime, anywhere. The relatively wealthy in today’s new rich every month to patronize the establishments, clubs, teahouses, bars are no longer like to go to places where they go to travel, go to beauty salons to do, and go to the gym fitness.

Forced out of the “diligent” brand agent

While the brand’s style is Japan and South Korea, or Europe and the United States, but it does not mean that the corresponding brand from Japan and South Korea, or Europe and the United States. There are agents revealed that sub-agency brand in many ways, one is brand and product design have come from outside; the other one is for only the brand, but the design and production of both agency side on their own operations; other is Wenzhou their own trade marks registered abroad, back domestic operations. Reporter also noted that some agents agency’s brand, in fact, on the establishment of operational headquarters in Shanghai, Guangzhou, Shenzhen and other fashion forward cities, and the operation of corporate CEOs is the brand agent, brand agents, or relatives.

In the eyes of the industry by the agency side of the brand is not necessarily operate than direct from the operation of foreign brands of the poor, some of the brand in Wenzhou was very successful, like the EU when the force of thousands of fliers about meta-level mall kiosk. Brand name agents that a brand will not be accepted by Wenzhou people, in addition to the brand have a certain image of the requirements, more importantly, consumer product design, ability to follow the rapid changes in Wenzhou.
As for those who actually come from foreign brands, brand agent from getting goods as much as possible to keep fashion trend. “Quarterly product launch, I get the most ahead of all the clothes designed to counter sale of Wenzhou,” LV Wenzhou Fashion Agents, said Chen Chin-earth. The brand is one from France’s second-tier men’s brand. However, agents of Wenzhou, Wenzhou consumer “boom” gas sure is not entirely rely on feeling, they will have on its agency brand sales data analysis, feedback to the brand side of the designer, to design a more consistent Wenzhou taste of clothing. Allegedly, according to feedback from the market in Wenzhou, Zijin Philip’s season has represented some of the brands Miss, sometimes custom-made specifically for the market in Wenzhou, in the order for reference of their choice.

Gucci Mayfair bottom Q3 sales lost to LVMH Group

Earlier this week, the biggest competitor with the LVMH Group reported sales data compared to, Gucci Group’s sales data poor. LVMH said that China’s demand for LV handbag brand “very big”, which is driving the company’s third-quarter sales of fashion and fur commodities profit rose 5.3% and made up a smaller brands such as Fendi’s weak performance in the negative impact.
Bernstein’s Solca said: “LV In China and other fast-growing market, than the Gucci Group, one step ahead.” PPR today’s report showed, Gucci Group for this quarter, including the Greater China region including Hong Kong, sales rose 37% , Solca that LV in the region, market share higher than 19% of Gucci.

LV star endorsement: Do not grab the product thunder

With the star endorsement, subject should be allowed to star in the brand, rather than the brand attached to the body in the stars, it is definitely are two different results. Many international top brands, when the use of star endorsements, and often not going to show star bright side, but rather demonstrate its side of ordinary people. Mikhail Gorbachev, Louis Vuitton, for example the use of endorsement advertising, the basic scenario is a dark sky, run-down of the Berlin Wall, black, old-fashioned cars, the lens, the Gorbachev After that, ride through the Berlin Wall, LV bag lying beside him, his right hand holding the door handle, his eyes look to the vehicle, showing a decline of a hero tired mind. While carrying an LV bag is a very natural state, people will remember the LV because of this advertising consumer scenarios, rather than focus on Gorbachev’s body. There are many brands to use star endorsement, when the usual pattern is holding a star endorsement product, and then shouted the product brand name, or pranced, finally played the brand slogan. The direct effect of such advertising is that people often remember the star, ignoring the brand, because in such a scenario, the star’s weight is far greater than the brand itself. Stars in line with the brand to the scene, let the star to become a protagonist of the story is only possible to show the brand’s style, otherwise it is easy to fall into stereotypes.